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Premium Feature

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Partnership Return
On Investment Calculator

Universal across all partnership types — influencers, sports, podcasts, events, media and more. All values are estimates based on industry benchmarks.

1

Partnership Setup

$
months
2

Social Media Value

Paid CPM equivalency × 1.5× organic trust premium. Engagement rate benchmarks based on platform averages across organic content. Skip any platforms not applicable.

InstagramCPM $8.50
Followers ⓘEnter the rights holder's audience size on this platform
Sponsored posts included in partnership
Engagement
TikTokCPM $4.67
Followers ⓘEnter the rights holder's audience size on this platform
Sponsored posts included in partnership
Engagement
YouTubeCPM $5.00
Followers ⓘEnter the rights holder's audience size on this platform
Sponsored posts included in partnership
Engagement
Twitter / XCPM $3.50
Followers ⓘEnter the rights holder's audience size on this platform
Sponsored posts included in partnership
Engagement
FacebookCPM $7.50
Followers ⓘEnter the rights holder's audience size on this platform
Sponsored posts included in partnership
Engagement
PodcastCPM $26.00
Followers ⓘEnter the rights holder's audience size on this platform
Sponsored posts included in partnership
Engagement
LinkedInCPM $34.00
Followers ⓘEnter the rights holder's audience size on this platform
Sponsored posts included in partnership
Engagement
3

Media Coverage Value

Estimated Broadcast Media Value — quality-adjusted, not 1:1 with ad rates. Skip any formats not applicable.

Number of broadcast events
Average duration per event (minutes)
Estimated brand visibility % ⓘLED courtside signage: 15–25% · Jersey/kit logo: 5–10% · Naming rights: 30–40% · Signage behind play: 10–20%
%
Coverage tier
mentions
articles
4

Event & Experiential Value

▲ collapse

Mapped against NZ & AU industry benchmarks. Media placements valued using impression-based CPM methodology. Cultural & brand premium applied via Section 6.

Main stage or primary site screen. Value based on NZ/AU live event digital OOH benchmarks.
Total attendance across all days
Event Days
Screen Tier
Select all placement types included in the partnership. Enter quantity for each selected type. Values based on NZ/AU event OOH and place-based media benchmarks.
Branded fabric or mesh around stage or perimeter fencing
Poster placement inside toilet blocks — captive, unskippable
Branded signage at site entry and exit points
Standard banner placement on internal or perimeter fencing
Branded presence in bar, hospitality, or food and beverage areas — high dwell time
Methodology and Rate Notes
Digital screen values use NZ and AU live event digital out-of-home benchmarks, adjusted for screen tier and live event attention premium (1.3×). Physical placement values are modelled using impression-based CPM methodology with placement-specific frequency and visibility assumptions derived from NZ and AU event and place-based media benchmarks. Toilet block placements reflect captive, place-based rates consistent with high dwell-time environments. All figures are directional estimates. Actual results depend on placement quality, event programming, and audience behaviour.
Total Event Footfall
Engagement Rate (5–30% typical)
%
Passive brand-visible impressions ⓘEnter the estimated number of people who will actually see your activation — not total event footfall
Estimated number of people who will see your brand activation
Interactive engagement
Staffed booth, hands-on or gamified
Immersive / demo
Full experience, product demo, data capture

Activation values are based on experiential marketing industry benchmarks. Passive impression value reflects out-of-home equivalent CPM rates. Interactive and immersive values reflect cost-per-engagement benchmarks from current industry data. All figures are directional estimates.

Tickets — valued at 2.0× face value
Tickets
Face Value ea
$
Hospitality Packages — at cost
Packages
Value ea
$
5

Direct Revenue

Measurable revenue directly attributed to the partnership. Promo code revenue calculated at 15% margin on attributed orders.

$
$
$
6

Cultural & Brand Value

Models the premium delivered by partnership quality, cultural relevance, and audience alignment. All multipliers are estimates based on industry benchmarks.

Cultural & Brand Score
Past peakLowMidRisingCultural moment
Mid — 1×
Wrong audienceWeak matchPartial matchStrong matchPerfect fit
Partial match — 1×
6
/ 10
Strong partnership
Heat 1× · Alignment 1× · Category Exclusive
Partnership · Forecast
Return on Investment
—
Value Breakdown
Social Media
0%$0
Media Coverage
0%$0
Event & Experiential
0%$0
Direct Revenue
0%$0
Cultural & Brand
0%$0
Social Media
$0
Media Coverage
$0
Event & Experiential
$0
Direct Revenue
$0
Cultural & Brand
$0
Total Value Delivered—
Partnership Cost—
Cultural & Brand Score6 / 10
Confidence Range
$0 – $0

±30% typical variance across sponsorship portfolios

All figures are estimates based on industry benchmarks. Actual results depend on delivery quality and market conditions.