Partnership value
calculator

Estimate the value before a partnership runs. Reach rates turn audience size into views.

1

The deal

Same assets, two ways to read the result.

You will see what the package is worth against the cost. Your own sales are kept separate.

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2

Social

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We price the people who see the post, not the follower count. An average Instagram post reaches about 12% of followers, so one post to 100,000 followers is $245.

3

Broadcast

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Logo time is a share of a 30-second ad, not a full commercial. 200,000 viewers, three visible minutes, a regular presence, one national broadcast: $5,509.

4

Coverage

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One meaningful mention, not a passing name in a roundup. These rates are planning allowances and the least precise part of the model.

5

Event

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Screens, signage, activation and tickets. Attendance is the total across every day, so it is not multiplied by the number of days.

6

Cultural heat

A score for fit and momentum. It changes the media value only, and it is not a verdict on the price. The lift caps at about 2×.

Past peakCultural moment
Mid · 1×
Wrong audiencePerfect fit
Partial match · 1×
5
/ 10
Cultural heat
No change to the media value. This is not a verdict on the price.
7

Commercial return

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Optional. What the brand may earn. It is not added to the rights value, and cultural heat does not apply.