Annual Touring Partner: Nexgen Touring
music

Annual Touring Partner: Nexgen Touring

Youth Culture, Premium Music Experiences Across New Zealand + International Growth

InvestmentPrice available on request
Duration1 Year
Categorymusic
StatusActive

About this opportunity

Nexgen Touring is the collective behind a portfolio of sell-out festivals, headline shows, and club concepts that reach the heart of New Zealand's millennial and Gen Z audience - now expanding into Sydney and London.


Built from a passion project into a nationally recognised touring brand, Nexgen manages the full ecosystem of design, promotion, production, and audience engagement across its events.


With 20+ club events, 5 festivals, and headline shows featuring globally recognised artists, Nexgen delivers quality-first, culturally relevant music experiences that consistently sell out and generate strong social and brand engagement. Past headliners include Kaytranada, Netsky, Dope Lemon, Confidence Man, Dope Lemon, Camo & Krooked, and many more.


This annual partnership places your brand across Nexgen's entire touring calendar, embedding you at the centre of youth music culture through premium environments, high-impact physical presence, and always-on digital amplification.


Target Audience Profile

Primarily 18-35 years old, with strong concentration in 18-24 and 25-35 brackets

Youth-culture driven, socially active, and festival-savvy

Strong urban representation: Auckland, Bay of Plenty, Waikato, Wellington and regional lifestyle destinations like Coromandel and Gisborne

Digitally native, highly engaged with music, fashion, nightlife, and social experiences


Partner with one of New Zealand's fastest-growing youth music touring collectives and build meaningful brand connections at scale through live culture.

What's included

  • Category alignment as an official Nexgen Touring partner across the full event calendar
  • Dedicated branded activation space at selected major events
  • Sampling, product display, or experiential builds where appropriate
  • Social media integration across event channels (posts, stories, tags)
  • Right to leverage partnership in your own marketing and campaigns
  • On-site brand presence at festivals, headline shows, and club events (signage, stage branding, and/or feature placements)
  • Integration into premium environments including VIP and hospitality zones (event dependent)
  • Tickets and hospitality allocations for customers, staff, or promotions
  • Content capture opportunities with high-energy, visually rich event settings

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