KiwiPong World Series – Official Partner Opportunity
entertainment

KiwiPong World Series – Official Partner Opportunity

New Zealand's Largest Beer Pong Championship – Liquor Store + Event Activation

Investment$0-$50,000
Duration1 Year
Categoryentertainment
StatusActive

About this opportunity

The KiwiPong World Series is Australasia's biggest beer pong event – a high-energy, dress-up, fun-filled day of competition with massive cash prizes (e.g., $10,006+ grand prize in recent editions).


Held annually in central Auckland (e.g., premium venues like Sweat Shop Brew Kitchen), it attracts 100–300+ teams (200–600+ competitors), 1,000+ onsite spectators, and a party atmosphere targeting young, social Kiwis.


Established in 2011, Kiwipong products are stocked in over 650 liquor stores nationwide (excluding supermarkets), distributed by Kiwipong and Desai & Company to almost every liquor outlet in NZ. This gives partners direct, year-round in-store exposure alongside impulse-purchase products like snacks, drinks, and related items.


Past partnerships (e.g., with major snack/beverage brands) have included attaching products to Kiwipong Starter Kits in stores – a proven success for driving sales and awareness.


This is a mutually beneficial opportunity for brands in snacks, beverages, energy drinks, apparel, or youth-focused categories to gain authentic exposure in the liquor channel and among 18–35-year-olds who love sport, parties, and impulse buys.


We welcome custom packages and feedback to ensure strong ROI.

What's included

  • Official partner status with visible brand relationship to KiwiPong World Series
  • Product attached to Kiwipong Starter Kits distributed to 650+ liquor stores nationwide (massive in-store sampling and visibility)
  • Branding on 30+ Kiwipong beer pong tables (high retail value; used at event + for ongoing store giveaways/social promotions)
  • Samples and branded items included in 600+ competitor gift bags at the event
  • Onsite stall/sampling rights for competitors and spectators
  • Logo inclusion on Kiwipong event materials, website, social channels, and liquor store promotions
  • Access to event for brand activation and direct consumer engagement

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