New Zealand's Largest Beer Pong Championship – Liquor Store + Event Activation
The KiwiPong World Series is Australasia's biggest beer pong event – a high-energy, dress-up, fun-filled day of competition with massive cash prizes (e.g., $10,006+ grand prize in recent editions).
Held annually in central Auckland (e.g., premium venues like Sweat Shop Brew Kitchen), it attracts 100–300+ teams (200–600+ competitors), 1,000+ onsite spectators, and a party atmosphere targeting young, social Kiwis.
Established in 2011, Kiwipong products are stocked in over 650 liquor stores nationwide (excluding supermarkets), distributed by Kiwipong and Desai & Company to almost every liquor outlet in NZ. This gives partners direct, year-round in-store exposure alongside impulse-purchase products like snacks, drinks, and related items.
Past partnerships (e.g., with major snack/beverage brands) have included attaching products to Kiwipong Starter Kits in stores – a proven success for driving sales and awareness.
This is a mutually beneficial opportunity for brands in snacks, beverages, energy drinks, apparel, or youth-focused categories to gain authentic exposure in the liquor channel and among 18–35-year-olds who love sport, parties, and impulse buys.
We welcome custom packages and feedback to ensure strong ROI.