Official Activation Partner, Rhythm & Alps 2026

Some brands sponsor festivals, the best ones become part of them. If you're reading this, we're guessing you're after the second one.

This partnership is for brands who want to actually show up, create real experiences that people seek out, share online, and talk about on the drive home. The best activations at R&A don't feel like activations, they feel like part of the festival, and that's exactly what we're here to create.

Three days, one of the most beautiful places in the country, and over 10,000 people fully in the moment. The energy at R&A is something else. While your brand gets to lives right in the middle of it, the impact travels far beyond the Cardrona Valley; user-generated content keeps moving long after the last set ends. Authentic experiences, shared by real people having the time of their lives, resonate more deeply than anything you could put a media budget behind.

Our crowd is young, music-obsessed, connected, vocal, engaged, and there for the experience. They come from all over Aotearoa (and overseas), with strong pockets in Christchurch, Dunedin, and Auckland.

We’ve got 95,000+ followers across social, 10,000+ people on site, and an 18–35 audience that values tangible, authentic brand experiences. In the constant noise of ads demanding attention, this is your opportunity to meet them where they're at, aligning your brand with the highlight of their year, and becoming part of meaningful, lasting memories.