Official Annual Partner: The Codes

The Codes is a leading music podcast and cultural platform dedicated to educating, inspiring, and connecting artists, producers, managers, agents, A&Rs, and industry professionals across New Zealand and globally. Hosted with insight, integrity, and industry access, The Codes blends deep-dive conversations with actionable frameworks to empower the next generation of music makers and business leaders. https://podcasts.apple.com/nz/podcast/the-codes/id1844729796

Through consistent episodes, live activations, community content, and strategic partnerships, The Codes has cultivated a loved and trusted brand among young creatives and industry stakeholders - making it a uniquely targeted channel for partners who want authentic amplification in the music & creative economy ecosystem.

As an annual partner, your brand becomes embedded across The Codes’ storytelling platforms - from podcast content and social amplification to community events and curated learning experiences.

TARGET AUDIENCE PROFILE

Music Fans: fans, artists, producers, songwriters, musicians

Business builders: managers, agents, A&Rs, promoters

Culture drivers: tastemakers, content creators, event curators

Age range: 18–45 (majority 20–35)

Engaged & career-focused: high intent to learn, connect, collaborate.

This demographic is highly active across social media, networking events, and professional channels - meaning partnerships yield both short-term visibility and long-term brand affinity.

REASONS TO PARTNER

✔ Position your brand as a champion of music

✔ Direct access to a niche, high-engagement audience

✔ Ongoing content integrations with measurable impact

✔ Authority alignment with trusted industry voices

✔ Amplified visibility across media and live experiences