Official Presenting & Naming Rights Partner: Rhythm & Alps

Kia ora! Welcome to one of New Zealand’s most premium sponsorship opportunities in the summer festival calendar. We reckon it’s got your name all over it.

Every December, over 10,000 people leave their normal lives behind and make their way to the Cardrona Valley to see in the New Year at R&A. Three days of world-class music and celebration in one of the most beautiful places on earth—that’s Rhythm and Alps. Now in our 16th year and still growing, there's something special about Alps that keeps people coming back. Keen to be a part of it?

As our Official Presenting & Naming Rights Partner, you’re not just putting a logo on a fence, you're everywhere. You own our biggest stage and our biggest, most memorable moments, including the NYE countdown and fireworks. Your brand doesn’t just show up at R&A, it becomes part of it.

Our crowd is young, music-obsessed, connected, vocal, engaged, and there for the experience. They come from all over Aotearoa (and overseas), with strong pockets in Christchurch, Dunedin, and Auckland.

We’ve got 95,000+ followers across social, 10,000+ people on site, and an 18–35 audience that values tangible, authentic brand experiences. In the constant noise of ads demanding attention, this is your opportunity to meet them where they're at, aligning your brand with the highlight of their year, and becoming part of meaningful, lasting memories.

Only one brand gets this. Could be yours.