RugbyPass NZ & Australia – Rugby Media Partnership Opportunity
Reach 63M+ rugby fans globally with deep, targeted access to passionate NZ & Australian audiences
About this opportunity
RugbyPass is the biggest digital-first rugby media ecosystem in the world, connecting brands to rugby’s most engaged fans 365 days a year across web, app, TV, FAST channels, social, and editorial.
With a total reach of 63M+ unique rugby fans globally, RugbyPass has particularly strong alignment in New Zealand and Australia (its 3rd and 4th largest markets).
NZ: 51K RugbyPass TV subscribers, 1.3M editorial readers, 231K social followers
Australia: 38K RugbyPass TV subscribers, 2.1M editorial readers, 157K social followers.
Partners get access to unrivalled rugby content (news, live streaming, documentaries, video, podcasts, live events), local Southern Hemisphere & NZ editions, tournament hubs (Super Rugby Pacific, Rugby Championship, etc.), and full amplification across owned channels.
Proven results with brands like Sage (9.6M social/video views) and Asahi (26.7M social impressions during RWC). Perfect for brands wanting authentic, high-engagement exposure in the rugby community.
Custom packages available – content integration, advertising, social, data capture, and more.
What's included
- Dedicated social promotion (multiple posts + stories across RugbyPass channels)
- Editorial articles and native content on RugbyPass.com (local NZ/Southern Hemisphere editions)
- Video and podcast integration (branded segments, pre/post rolls, full episodes)
- Owned ad inventory (display, app takeover, FAST channel promotion)
- Tournament hub takeover or dedicated activation (Super Rugby, Rugby Championship, etc.)
- Push notifications, newsletter, and database email promotion
- Data capture opportunities (co-created, compliant)
- First right of refusal for future seasons/tournamente
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